As Seen In
The practical, step-by-step guide to creating a work culture that's good for employees and your bottom line.
For decades, talented people have tolerated old-school leaders who put results before respect, toxic company cultures, and workplaces that suck. But those days are over, and if leaders want to attract and retain the best employees—while improving productivity, customer service, employee satisfaction, and profits—it’s time for them to create work cultures where good comes first.
The problem is that because the corporate world has too often been driven primarily by results, we seldom ask leaders to change their work cultures. Even if we did, most leaders don’t know how. This book provides the actionable inspiration and practical direction needed to make that change happen.
In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their extensive contemporary experience to present proven strategies for creating purposeful, positive and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders—and where improved business outcomes quickly follow.
DEFINE
Evaluate your current culture, then DEFINE your company’s uncompromising work culture, formalizing servant purpose, values and behaviors, strategies, and goals.
Align
Deliberately ALIGN your company’s work habits to the defined culture by modeling, coaching, measuring, and celebrating aligned players and practices.
Refine
Consistently REFINE your work culture by coaching and mentoring players and making real-time adjustments to practices that don’t align with your desired culture.
Why Focus On Work Culture, Now?
Appreciate why a good comes first culture is a business imperative – especially for younger generations.
Distance yourself from the competition that maintains its undefined work culture (one that most likely sucks).
Identify what “good” means for your company in today’s business climate – and in the future of work.
Define your uncompromising work culture to build a foundation of respect AND results.
Formalize your team’s servant purpose so that everyone understands how what your team does improves lives and communities.
Specify respectful behaviors so your desired values are observable, tangible, and measurable.
Align your entire organization to your desired work culture – where good comes first every day.
Assess the quality of your work culture by measuring and monitoring how well your leaders and your executive team demonstrate your servant purpose, valued behaviors, strategies, and goals.
Hold everyone accountable for both respect and results through modeling, celebrating, measuring, coaching, and mentoring leaders and team members.
Implement real, needed change – and quit “thinking” about change and “talking” about change.
Become a change champion while creating a lasting legacy as a business leader.
Build a team of good people doing good work in a good company.
FROM THE FOREWORD BY VENUS WILLIAMS
"As a fellow business leader, I encourage you to take in every word Chris and Mark have written here in Good Comes First. More importantly, I challenge you to take on the role of change champion as you begin redefining your company culture and make the demonstration of respect as important as achieving results.”
Meet the Authors
S. Chris Edmonds
Mark S. Babbitt
Inquiries
Want to ask us about consulting, speaking, bulk sales, or media requests? Please use our contact form to reach out.